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In this final segment: Holger Luedorf, VP Mobile and Internation at Foursquare and I explore Foursquare’s view on mobile commerce and enablement and how the relationship with their partner American Express has panned out, their thoughts on how NFC will impact their business, the importance of their new product Save to Foursquare and how Foursquare views the competition.

In the second part of this three part episode (part one can be found here), Holger Luedorf, VP Mobile and Internation for Foursquare, and I go deeper into the way merchants use Foursquare to drive foot trafic, the Foursquare monetization strategy and international expansion and localization.

This is part one of a three part interview I did with Holger Luedorf, VP of Mobile and International at Foursquare. In this episode we discuss his background, what the appeal of working at the company for him was, the massive changes that happen to a company in rapid growth and transition and some of the things that excite him about what Foursquare is doing.

PlaceIQ Co-founder and CEO Duncan McCall shines a light on how the information that is around us – time and location – creates a context to buy and how consumers and companies can start benefiting from it.

We’ve all used this app, Shazam, but what we failed to see from the start is just how this one app that helps us discover music is now poised to take on the advertising industry and it has the reach and users to do just that. David Jones, EVP at Shazam Entertainment is in the middle of all of this and took some time to talk the past, current and future of this little app that could.

According to John Orlando, EVP Worldwide Marketing and Business Development at Sixth Sense Media, the time of reckoning is near when we all look at the mobile phone as a point of sale in your pocket and the key will be who understands what that really means and adapts the fastest.

According to Tom Daly, Group Manager, Strategy & Planning, Global Interactive Marketing, mobile is more than a transaction, more than an easy way to buy – it is a way to deepen the relationship between the brand and the consumer.

How has a well-known brand like the Miami Dolphins brought mobile to their legions of fans and how do they see it impacting the in-game experience, the at-home experience and the on-couch experience, of football watching. In this great interview, Tery explains their strategy and even opens up about moving from a proprietary device to an app and the reasons why.

When it comes to media brands and engagement there isn’t anyone better at reaching their audience than MTV. Joe Lalley, VP Digital Products at MTV talks to us about their mobile strategy and how important it is to MTV’s content strategy, how MTV deals with the multiple screens their viewers consume content on these days and how MTV makes their content’s relevancy remain high between episodes.

Data collection has never been more in the forefront than now with the incredible adoption of smartphones and other mobile devices. There isn’t a store, kiosk, bank, gym, restaurant or business that doesn’t collect some form of data but we often don’t think twice about how it gets collected, stored and analyzed. That’s what Sze [...]

Why is mobile a key ingredient of a modern marketing strategy? What are the first few things that an organization should be looking at to get their feet wet and be effective right out of the mobile marketing gate? Why is SMS still so important for marketers? How do you build location into your mobile [...]

The promise of mobile runs across all industries and the information we are seeing out there is that generic. Mobile enhances sales. Mobile decreases support costs. Mobile draws customers. Mobile increases loyalty. Mobile increases revenue. But how does the hospitality industry use mobile to do this? It is for this reason that I asked Michael [...]