UNTETHER.tv

In this final segment: Holger Luedorf, VP Mobile and Internation at Foursquare and I explore Foursquare’s view on mobile commerce and enablement and how the relationship with their partner American Express has panned out, their thoughts on how NFC will impact their business, the importance of their new product Save to Foursquare and how Foursquare views the competition.

If you are wondering how mobile can touch, help, deepen, engage and grow revenue in the restaurant space this is the episode for you. ORDR.in founder David Bloom touches on many aspects of mobile’s current and coming influence and ways that the devices we carry are going to fundamentally alter the way restaurants do business.

In this clip we dive into some of the challenges and opportunities, impediments and freedoms that we are all struggling and embracing when it comes to mobile commerce and mobile transactions. Who’s going to lead, who will falter, how does this start and when do consumers start to adopt what is being built.

According to John Orlando, EVP Worldwide Marketing and Business Development at Sixth Sense Media, the time of reckoning is near when we all look at the mobile phone as a point of sale in your pocket and the key will be who understands what that really means and adapts the fastest.

According to Tom Daly, Group Manager, Strategy & Planning, Global Interactive Marketing, mobile is more than a transaction, more than an easy way to buy – it is a way to deepen the relationship between the brand and the consumer.

Tom Purves, Senior Business Leader, Product Innovation & Strategy at VISA, is at the center of the mobile payment maelstrom at VISA, the company that invented plastic cash. Tom takes us through the way VISA sees the world of the mobile wallet and how they continue to innovate to fight their biggest competitor – cash.

Trust. Beyond all the hype, all the advances in technology and all the hope of mobile, trust is the one hurdle to mobile commerce that engineering and marketing can’t solve. What is it going to take to make Mcommerce a mainstream and ubiquitous process? Who needs to lead this challenge and what are the risks associated with too much (or not enough) regulations and controls?

How does a company go from an idea – formulated on a Friday evening, to accepting an investment from Ashton Kutcher a week later, to closing a $14 million Series A from Kleiner Perkins and having Meg Whitman on their board of directors within 7 months?

PayPal is the thousand pound gorilla in the mobile commerce space. They are at the center and doing over $3.6 billion in mobile transactions. This episode focuses on what part the carriers and the cloud will play in the future of mCommerce — and it isn’t small.

The mobile/human link is changing the way people browse, shop and buy and there really isn’t anyone better suited to walk us through this process – and the impact – than Gary Schwartz. The book is called “The Impulse Economy” and focuses on, as Gary says, the concept that if you aren’t driving revenue or deeper customer engagement through mobile, you shouldn’t be doing it.

John Caron, SVP Marketing for Modiv Media, returns to UNTETHER.tv to talk more about the mobile commerce experience and how this industry is shaping up heading into the new year.

Anne Frisbie, VP & Managing Director North America at InMobi, returns to UNTETHER.tv to talk about the mobile shopping experience and how mobile affects the traditional retailer, just in time for Thanksgiving 2011.