UNTETHER.tv

This is the second segment of this episode with Localmind co-founder Lenny Rachitsky (Part 1: Localmind co-founder Lenny Rachitsky talks version 2.0) where the conversation focuses on the changes in the industry over the past year that have influenced their product decisions, the competitive landscape and Localmind’s differentiation, the impact that voice will have on search and their business, plus Lenny leaves us with 3 lessons his team learned while building and deploying Localmind 2.0.

This is part 3 (of 3) of a deeper dive with Piictu founder Jon Slimak. In this segment the discussion revolves around the mobile photo app world and generating revenue, the ginormous analytics opportunity and how you know if your product has the right product/user fit.

In this first segment with Lenny Rachitsky, co-founder of Localmind, we dive into the new version of the product, the algorithm by which they determine who is the most appropriate person to send questions to, the big changes in the product and the changes in their perception of the product as they went back into development after extensive user testing and feedback.

Michael Albers of Xobni details the process they went through to re-imagine contacts in a mobile context, the impact of the cloud on their business, the trials and triumphs of developing an app that extends an existing brand and how they remained constant and true to the other platforms already deployed and in use.

Gauri Manglik launched SpotOn in the summer of 2011 and almost immediately rethought her strategy, focus and product feature set – all based on user feedback. The result was a little creative destruction – to her own product! Gone was SpotOn and born was Fondu. This is that story.

UNTETHER.tv dives in with Zappos mobile team leads, Ian Klassen and Alex Kirmse, about the experience and pressures of building a mobile experience that reflects the brand the company has become. We even get into some forward thinking talk about where Zappos plans to go in 2012.

What does it take to make a mobile game? Well, for the most experienced team of game designers and developers it can be a daunting task but what if you’ve never done it before? Enter Adam Kahn, Creative Director of CBLabs, makers of The Adventures of Timmy. This is a great story about how and [...]

Can you create serendipity from your social network based on your location? Can you use all these great tools like LinkedIn, Foursquare, Facebook and Twitter on the road and to create new – but related – contacts? Is there a value in connecting people who happen to be in one location over a smartphone? Sonar [...]

If ever there was an idea that marketers, consumers and businesses should like it is Forecast. A small Austin-based mobile startup with a ton of experience and a clarity of thinking that is mature beyond their months in business. Forecast is a play on the check-in: Instead of telling people where you are or have [...]

There is a first time for everything – and this time around it is the first time I’ve had someone on the show for a third time. Ken Seto is the first to crack the trifecta and his story is worth it. My first interview with Ken was in April of 2010 right around the [...]

Can you turn the world into a location-based game, make it entertaining, make it engaging and make money from it? That’s exactly what The Tap Lab is doing with their first release, Tap City. How are they doing it? How are they currently generating revenue? What does their revenue model look like in the future? [...]

How does a new company launch their first mobile product and have it downloaded over 1,000,000 times? Not only that, but to also launch on every major mobile platform, both major desktops and in 13 languages in a highly competitive market with a team of fewer than 25. I asked Jessica Erickson, PR Director of [...]