UNTETHER.tv

In this segment, Jeff Brenner, CEO of Pressly, answers the question why are some of the largest brands in the world coming to his company, how they convince companies to abandon their previous efforts in building native applications to use their platform, how they landed the Toronto Star as their first marquee client, why using Flipboard is not a good brand decision and why build a web experience over a native app.

PlaceIQ Co-founder and CEO Duncan McCall shines a light on how the information that is around us – time and location – creates a context to buy and how consumers and companies can start benefiting from it.

We’ve all used this app, Shazam, but what we failed to see from the start is just how this one app that helps us discover music is now poised to take on the advertising industry and it has the reach and users to do just that. David Jones, EVP at Shazam Entertainment is in the middle of all of this and took some time to talk the past, current and future of this little app that could.

What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify? Are these the future of this industry? How do you engage listeners while they listen to the radio? How do [...]

Arguably the single point of failure for good products is discovery – it is very hard to rise above the crowd in mobile today – so we should always be on the lookout for new ways to do this. Enter Bizmey and VP Business Development, Salman Habib. Bizmey is a mobile application distribution network with [...]

HTML 5 vs native apps. This has been a raging battle for developers since the dawn of man. One company looked at HTML 5 and thought it would make a great advertising platform so they started building tools to enable that vision. Carnet Williams, co-founder of a company called Sprout (recently purchased by InMobi), shares [...]

How do you generate revenue from mobile ads? What exactly does “85 million uniques” mean? What is the fastest and most direct route to target your specific demographic? How do you use mobile to test new markets via mobile ads? These are just some of the questions tackled in this episode with Ken Harlan, CEO [...]

One of the main tenants of mobile is the direct line to consumers which should allow for a higher level of personalization and lead to a higher degree of customer loyalty. But how? This seems like a pretty steep mountain to climb – especially after the same thing was promised on the web. This is [...]

What is the state of the mobile advertising world today? That’s what I set out to answer when I invited Anne Frisbie, VP and Managing Director for InMobi, the world’s largest independent mobile advertising network on for an episode. Anne’s insights in this industry are incredible and this is a rolling, high-octane 40 minutes where [...]

Can you make money from in-app advertising? That’s the question that brought John Hotovy, founder of Atonality Mobile to UNTETHER.tv. John developed the auto tune app, TuneMe, for Android and offered it for free supported by advertising through the traditional mobile models. After hundreds of thousands of downloads he’s got some great insight into generating [...]

This isn’t your typical mobile story. Ethical Bean Coffee is a fair trade coffee roasting company in Vancouver that uses the latest in mobile technology to help with the marketing of their product as well as offer a glimpse into the way fair trade coffee is farmed and distributed. I asked Lloyd Bernhardt, ex-tech junkie [...]

What’s the power of SMS in business? That’s like asking what’s the power of a one on one relationship with your customer. David Wachs, President of Cellit, a company that has helped some of the biggest brands in the world understand and embrace mobile as part of their business, talks about their experiences building out [...]