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Mobile Minute

Mobile Minute #105: Banner ads suck, don’t let them stay in mobile

Here’s a perfect example of something that doesn’t belong on a mobile device – banner ads. They are silly, we all hate them, they are ineffective (a 98% non-click-through rate) and are not appropriate for this medium. Not only that, they are on a steep decline in a race to $0. So why do we [...]

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Mobile Minute

Daily Mobile Minute #104: This week’s #FollowFriday edition features Rami Lama

I met Rami Lama at Mobile Innovation Week in 2010 (see What does the future of media look like from the mobile perspective? Disruptive according to Rami Lama) and have been following him ever since. I recently had a great opportunity to moderate a panel that he was on and was again struck by his [...]

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Mobile Minute

Daily Mobile Minute #103: Your valentine’s day app love

It’s valentine’s day and I want to spread some app love so why not let you all know the app that I can’t live without, the app that I go to every single day for its simplicity and the value it brings me. Want to know? Take a look. What app do you love? Spread [...]

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Mobile Minute

Daily Mobile Minute #102: What apps you haven’t decided on pave the way to opportunity

I have made decisions on 80% of the apps I use for daily activity from my iPhone – they are the installed base and it would take a revolution to remove them from my daily routines. The other 20% is where the opportunities are for developers out there – fill a need, get my business. [...]

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Mobile Minute

Daily Mobile Minute #101 – #FF Edition: If you are interested in mobile, you need to follow Kevin C Tofel

This week’s nod for THE mobile influencer that you should be following is Kevin C. Tofel, the Mobile Editor over at our favorite tech news site, GigoOm. Kevin has been in the business for a long time and pushes an incredible amount of great content out weekly. Hit him up at @KevinCTofel.

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Mobile Minute

Daily Mobile Minute #100: Super Bowl XLVI was a great test for mobile engagement

The Super Bowl is over and, by all accounts, mobile engagement was as much a part of the game as the advertisers. Now the challenge lies in converting the advertising effort into real revenue, tapping the true value of mobile as the first screen. Will we see that next year or more of the same? [...]

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Mobile Minute

Daily Mobile Minute #99: Follow Friday Version: Asif Khan

It is time to highlight some of the industry folk that are moving mobile forward and I need to start with my This Week in Location Based Marketing podcast co-host, Asif Khan. He’s a tireless ambassador for our industry. Follow him up: @asifrkhan, @thelbma and www.thelbma.com

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Mobile Minute

Daily Mobile Minute #98: How are tablets changing your habits

I bought an iPad on the day they first went on sale in the US and my habits, and those of my kids, have irrevocably changed. The simple difference between a PC and a tablet? One draws you in, the other forces you to conform. How have tablets had an impact on you?

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Mobile Minute

Daily Mobile Minute #97: Why ESPN gets the mobile first concept

Mobile First has been bandied about for a while now and not many companies really understand what that means. Because of this, I need to shout from the rafters when a company truly TRULY embraces this concept as they should. Enter ESPN. They get it and are implementing on all fronts. This gives me hope!

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Mobile Minute

Daily Mobile Minute #96: Is Android moving more mainstream?

There is no denying the massive growth Android has experienced in a short amount of time but has it been able to move beyond the early adopters and technically savvy users? The numbers in a report by Chomp (and covered by TechCrunch here) seem to show that Android is being adopted by the more mainstream [...]

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Mobile Minute

Daily Mobile Minute #95: If not Apple and Google, who else is in the mobile game?

I’ve come to terms with the fact that there are really only 2 companies vying for mobile supremacy and they are Apple and Google. If you take a look at their collective 2011 it is obvious the rest of the “players” aren’t even in the game at this point. Who will challenge these guys? Is [...]

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Mobile Minute

Daily Mobile Minute #94: Apple simply crushes Q4

Apple’s latest quater shows STAGGERING growth in iPhone sales – over 37 million of them to be close to exact. They also sold 315 million iOS units in 2011, managed to collect 50% of all Verizon smartphone sales and collect a whole lot of ex-Android, BlackBerry and WebOS owners. Not too shabby at all.

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