How does mobile change the way we connect and stay in contact with people? The paradigm of the “contact manager” or “personal information system” is being changed by the context and connectedness of mobile devices and one company is reinventing this information layer that ties us all together.
The company is Xobni (something I’ve been using since they were in beta many years ago), the product is Smartr Contacts (JUST released for iPhone) and the expert is Michael Albers – VP of Product Development and the man whose task it was to get this latest release into the AppStore.
Michael details the process they went through to re-imagine contacts in a mobile context, the impact of the cloud on their business, the trials and triumphs of developing an app that extends an existing brand and how they remained constant and true to the other platforms already deployed and in use.
This is an episode I truly enjoyed – mostly because I use the product and have watched them grow from their first product for Outlook. Michael doesn’t hold back on the experience of ideation, creation and deploying a mobile app.
Enjoy!
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